Braun products

Braun GmbH is a German consumer products company, known for its aesthetic and functional design products. In 1921, the engineer Max Braun established his company in Frankfurt am Main, initially manufacturing components for radios and, from 1929, amplifiers and radio receivers. Max Braun was one of the first European manufacturers to combine radio and record player in one device. In 1934 the Braun logo was born, with its characteristic elongated and rounded "A" in the center. During WWII, Braun was forced to virtually abandon production for the civil sector. In 1944 its factories in Frankfurt were almost completely destroyed. In 1945, Max Braun began rebuilding his company with 150 employees. 1950 saw the launch of the first electric shaver, the "S 50", which combined an oscillating cutting element with an ultra-thin, yet stable, steel blade on top. This principle has continued to be used, in a more refined and refined form, in Braun shavers to this day. Max Braun passed away suddenly in November 1951. His sons, Artur (26) and Erwin (30), had to take over the management of the company, the company's design department began to produce household products with innovative designs such as radios, slide projectors, audio equipment, and others, which are icons of industrial production of the twentieth century, today esteemed as items for collectors.

Procter & Gamble owns the Braun brand, while Delonghi is licensed to sell ironing and kitchen products, thanks to the agreement reached by both companies in 2012.